Job Title: Content Creator / Social Media Executive
Location: Bengaluru | Experience: 0-1year
About the Role
We are looking for a creative, hands-on Content Creator to take end-to-end ownership of in-house content across our D2C brands. The role covers ideation, coordination and execution, and needs a balance of creativity, speed and consistency. You will also support the team with broader social media work.
Key Responsibilities
● Ideation: Develop content ideas, concepts and scripts for reels, stories, static posts and other social formats, based on brand objectives, product USPs and current trends.
● Content Execution: Shoot, edit and produce in-house content using Canva and Edits. Deliver polished, on-brand assets on time.
● Coordination: Manage the full content workflow, from planning shoots and arranging products, props and talent to working with internal teams on approvals and timelines.
● Content Calendar: Plan and maintain a content calendar to keep posting consistent across brand handles.
● Social Media Support: Help with community management, caption writing, posting, scheduling and other social media tasks as needed.
● Trends & Performance: Track platform trends, formats and audio, and use content performance data to improve future output.
● Collaboration: Work closely with the brand, D2C and performance marketing teams to align content with campaigns and launches.
Skills & Qualifications
● 0-1 years of experience in content creation or social media, preferably with D2C, e-commerce, lifestyle or consumer brands.
● Must be proficient in Canva and Edits. Familiarity with CapCut, InDesign or other editing tools is a plus.
● Strong understanding of Instagram and short-form video, including hooks, formats, trends and what drives engagement.
● Comfortable on camera and behind it. Basic shooting skills (phone or camera) are expected.
● Good copywriting skills for captions, hooks and on-screen text.
● Able to handle several brands and keep each one’s tone and visual identity distinct.
● Strong organisational and time management skills. Able to manage several deliverables independently.
Performance Expectations
Performance will be measured on:
● Quality, creativity and brand consistency of content.
● Volume of content delivered against agreed targets.
● Content performance, including reach, engagement and saves/shares.
● On-time delivery and smooth coordination with stakeholders.