Job Description: Social Media & Influencer Marketing
About the Role
We are looking for a creative and proactive Social Media & Influencer Marketing who can drive brand presence across social media platforms through fresh ideas, engaging content, and effective influencer collaborations. The role involves ideating campaigns, guiding the team on content creation and execution, coordinating with internal stakeholders and external partners, and ensuring consistent and impactful brand communication.
The ideal candidate should have a strong understanding of social media trends, content strategy, influencer marketing, and what it takes to build an engaging brand online.
Key Responsibilities
- Social Media Strategy & Ideation: Develop creative ideas, content themes, and campaigns to strengthen brand visibility, engagement, and community growth across social media platforms.
- Content Planning & Execution: Build social media calendars, plan content themes, and coordinate the timely execution of posts, reels, stories, and other digital assets.
- Team Guidance & Coordination: Brief and guide the creative and content teams on ideas, formats, trends, and execution to ensure high-quality and consistent brand communication.
- Influencer Marketing: Identify relevant influencers and creators, manage outreach and collaborations, negotiate deliverables, and coordinate end-to-end campaign execution.
- Trendspotting: Stay updated on emerging social media trends, viral formats, platform updates, and competitor activities to identify opportunities for the brand.
- Campaign Management: Plan and execute social media campaigns, product promotions, brand collaborations, and special initiatives to drive awareness and engagement.
- Cross-functional Collaboration: Work closely with brand, design, content, and marketing teams to align social media activities with broader business and brand objectives.
- Performance Tracking: Monitor key metrics such as reach, engagement, follower growth, content performance, and influencer campaign effectiveness; use insights to improve future activities.
- Community Management: Oversee audience interactions, comments, messages, and community engagement to build a strong and active brand presence.
- Content Coordination: Manage timelines, approvals, and deliverables across internal teams, influencers, and external agencies to ensure smooth execution.
What We’re Looking For
- 3–6 years of experience in social media management, digital marketing, influencer marketing, or brand marketing.
- Strong creative thinking and the ability to translate ideas into engaging social media campaigns.
- Hands-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, X, Threads and YouTube.
- Experience working with influencers and content creators, from identification and outreach to execution and performance tracking.
- Ability to brief, guide, and coordinate with creative teams, designers, video editors, and other stakeholders.
- Strong understanding of reels, short-form videos, digital storytelling, and social media trends.
- Good project management, communication, and coordination skills.
- A proactive, hands-on approach with the ability to manage multiple projects and deadlines.
Preferred Qualifications
- Experience in a D2C, consumer brand, lifestyle, beauty, personal care, or home and décor business.
- Experience managing multiple brands or working in a fast-paced startup environment.
- Familiarity with social media analytics and influencer marketing tools.
The ideal candidate: Someone who brings ideas to the table, understands what makes content resonate with audiences, can guide a team to bring those ideas to life, and takes ownership of social media and influencer initiatives end to end.