Role - Digital marketing
Location - Bangalore
Role Summary - We are looking for a hands-on Digital Marketing Executive to own paid advertising on Google & Meta, run our social
media presence, and support day-to-day marketing needs on our Shopify website. This is an execution-focused role for someone who
enjoys owning campaigns end-to-end, is comfortable with data, and has a creative instinct for social content, ideal for someone 1–3
years into their digital marketing career who wants real ownership.
Key Responsibilities -
Paid Advertising — Google & Meta Ads
• Campaign planning & execution: Plan, launch, and manage paid campaigns across Google Ads (Search, Shopping, Performance
Max, YouTube) and Meta Ads (Facebook & Instagram) to drive traffic, sales, and brand awareness globally.
• Budget & bid management: Manage daily/monthly ad budgets, bidding strategies, and audience targeting to consistently hit
ROAS and CPA targets.
• Creative testing: Run structured A/B tests on ad creatives, copy, audiences, and landing pages to continuously improve
performance.
• Performance monitoring: Track CTR, CPC, CPA, ROAS, and conversion rate daily, and action optimizations quickly.
• Staying current: Keep up with Google & Meta algorithm changes, new ad formats, and platform best practices.
Social Media Management
• Content calendar: Plan and maintain a content calendar across the brand's social pages (Instagram, Facebook, Pinterest, TikTok)
aligned to product launches, festivals, and celebration occasions.
• Content creation & coordination: Create or coordinate with designers/videographers to produce posts, reels, and stories that
reflect the brand's voice and party theme.
• Community engagement: Own day-to-day engagement — respond to comments, DMs, reviews, and mentions promptly and on-
brand.
• Growth & analytics: Track engagement rate, follower growth, reach, and impressions, and adjust strategy based on what's
working.
• Influencer & UGC: Identify and coordinate with micro-influencers and creators for collaborations and user-generated content.
Shopify & Website
• Platform knowledge: Understand how the brand's Shopify store works — product pages, collections, apps, discount codes, and
checkout flow.
• Landing page support: Coordinate updates to product and landing pages so they convert ad and social traffic effectively.
• Tracking setup: Manage UTM parameters and Meta Pixel / Google tag & conversion tracking on Shopify for accurate campaign
attribution.
• Basic site updates: Make or request simple Shopify updates (banners, collections, promotions) in coordination with the
tech/design team.
Reporting Analysis
• Regular reporting: Prepare weekly/monthly performance reports covering ads, social, and website metrics.
• Insight generation: Use Google Analytics (GA4), Shopify Analytics, and Meta Business Suite to identify trends and opportunities.
• Recommendations: Present clear, data-backed recommendations to improve ROI across all digital channels.
Cross-functional Collaboration
• Work closely with design/creative resources for ad and social assets.
• Coordinate with the e-commerce/operations team on promotions, inventory-led campaigns, and pricing.
• Liaise with external agencies or freelancers where applicable.
Requirements & Qualifications
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of hands-on experience managing Google Ads and Meta Ads campaigns (in-house or agency).
• Demonstrated experience managing social media accounts for a brand, preferably in D2C/e-commerce.
• Working knowledge of Shopify — product/collection management, apps, basic theme edits, and pixel/tag setup.
• Comfortable with Google Analytics (GA4), Meta Business Suite/Ads Manager, Google Ads Manager, and design tools like Canva.
• Strong analytical skills with the ability to read data and translate it into action.
• Excellent written communication skills for ad copy, social captions, and community responses.